I can’t tell you how many times I have made a purchase over the years, just awash in the glow of greed and the feeling that I NEEDED to buy that. I absolutely couldn’t live without it! And then, almost immediately after cashing out, I am hit with a wave of despair and regret. Aka Buyers Remorse! You know you’ve felt it too! The magic and allure of the product or merchandise...
It's Only A Benefit When You Say So
If you know even a little bit about sales copy you know that good copy is all about the benefits, NOT the features of the product you are trying to peddle. You need to make the prospect see what’s in it for them and how their life will be made better by your product. AKA Benefit! However, don’t just assume that your prospect will realize that what you are offering is a benefit...