Ha… love that term, “brand bond”. I jacked it from this white paper I just read called Engagement of the Future. It was a bit over my head, I tend to like simple and straightforward information, and when you start talking number crunching, metrics, and acronyms my eyes start to glaze over. However I did walk away with a few of the finer points, and what struck me most was this...
Rules of Engagement- Are You Creating a “Brand Bond” with Your People?
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