This is a guest post by Carol Montrose. Networking today is vastly different than “the old days”. Romancing old clients, and seducing new clients used to be a face-to-face production… now… not so much! Carol explores the way things have changed, and how you can enhance your image today. 2010 style if you will. Networking doesn’t mean the same thing today as it did...
Top 10 Branding Examples Killing It and What You Can Learn From Them
This is a great guest post from Kyle… I simply had to run it today because it was too good a piece NOT to share with you all and offers some killer examples of branding at it’s absolute finest. So happy reading BGB’ers and be sure to let us know in the comments below if you know of other killer branding examples, large or small. There are plenty of companies out there that are...
Guest Post- Branding Yourself as an Expert (Even if You Think You’re Not)
This is another guest post by Miz Sarah Harris. You can check out her last post on beating writer’s block if you’re feeling squirrely. Either way, enjoy her latest! In this troubling economy, even those of us with higher education are having a hard time finding jobs that would have been readily available a few short years ago. With graduates from masters programs taking work as...
The Business of Branding is a Bit Like Tattooing Your Behind
If you’re a business owner or entrepreneur, you already know a little something about the term branding, or at the very least have heard it’s something important you need to start doing. The problem is that many people think branding is simply slapping up a logo and being done with it.
Um… no. Not quite.
Universal Laws of Good Copywriting Part 1
Learning how to write a sales letter can be extremely difficult. It seems as if everyone has an opinion on how to write copy, and many of those opinions contradict each other – even amongst top copywriters. That being said, there are some universal copywriting “laws” that will be the same for everyone. We’re going to go over a few of those fundamentals, as well as how you can use them to your...

