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Bullets with a Purpose (part 2)

By Editor
In Copy and Messaging
2 Min Read
B

Last time, I talked about creating bullets, and having an end goal in mind with each one.  Each one should move you closer to the close, and if it doesn’t, scrap it. I said that one purpose of a bullet could be to sell something, and another purpose could be to perform a bit of voo-doo and take the prospect out of one mindset and plunk them into another mindset. Now, for today, another...

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Editor

Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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The best compliment that I can pay Cori is to simply say that “she gets it”.

She works extremely hard to capture the written “voice” that will define your business. Cori intuitively knows how to deliver your message in a voice that is both creative and effective. As a newly-minted small business owner, I rely heavily on both her counsel and her expertise. And on top of all of that, she’s hilarious!

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