If you catch the attention of the reader in the first paragraph of your sales letter, your reader will most likely read through to the second paragraph. And if you have convinced him to read on by your first paragraph, the more your second paragraph will be convincing because by now your reader will believe he has a need for your product or service because you’ve suggested that the product that...
Learning how to write a sales letter can be extremely difficult. It seems as if everyone has an opinion on how to write copy, and many of those opinions contradict each other – even amongst top copywriters. That being said, there are some universal copywriting “laws” that will be the same for everyone. We’re going to go over a few of those fundamentals, as well as how you can use them to your...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.