The term “copywriter” is a pretty broad one, and covers a lot of different areas. One copywriter can solely write direct mail, while another can do online sales letters, press releases, auto-responder copy, or a combination of all 3. Even if you know the type of sales material you want your copywriter to come up with, the lines can even be fuzzy from there. In this article, we’re going to discuss...
The Sandman’s Secret Hostage Hold Over YOUR Positive Mindset
More and more everyday my belief in the power of a strong and positive mindset grows. There is nothing you can’t achieve if you focus your thoughts and intentions on it, and believe that you will get it, regardless of how hard it is or how long it takes. For some people though, it can be tough. Heck it’s tough for me at times too. And I notice that I am especially susceptible to a poor and...
You Don’t Build A Business On Hope And Faith
OK, so just to be clear, I'm a huge believer in faith, the power of positive thinking, and that yes, miracles do happen. So I'm not knocking any of those things, or the power that hope can have in a person’s life and their perceptions of the world. That doesn't mean I'm going to leave my livelihood up to those things. C’mon, a girl’s gotta eat! And shop, and hang with friends, and go see cool...
The Power of a Single Year…
Roughly a year ago today, I was cleaning vacation homes for a living, and was lucky if I made $200 bucks in a week. I was miserable, stressed, and utterly loathed my job. Seriously, I don't know a single person who can honestly say they LIKE cleaning up after other people. Glamorous it is NOT! I was tired all the time, depressed because I never had time for me, and certain there just HAD to be a...
Plain English… Spit It Out Already!
Photo by DerrickT One of the biggest mistakes people make when writing web copy and trying to make a sale is making things sound more complicated than they really are. Don’t say something like “Your order qualifies for complementary shipping when you spend $50 before December 1” when you could say “Free Shipping on Orders of $50 Until December 1st” Making things...

