Creating a Hot Landing Page People standing around arguing about a sales page is pointless! Don’t you know that all arguments can be settled with a simple test? If you’d rather make money than argue, you should split test constantly. Take the guess work out of it as much as possible. At the same time, you don’t want to be one of those “cautious Kathy’s” who are afraid to do...
What are some little, easy things that can have dramatic results with your copy? When it comes to the actual writing of sales copy, here is a simple trick that can really pack a wallop! A lot of people, when writing tend to veer towards ‘flat copy‘. Who wants to read copy like that? It is boring, uninspiring, and tedious. NOT something I’d want to read for sure! Wanna know why...
If you know even a little bit about sales copy you know that good copy is all about the benefits, NOT the features of the product you are trying to peddle. You need to make the prospect see what’s in it for them and how their life will be made better by your product. AKA Benefit! However, don’t just assume that your prospect will realize that what you are offering is a benefit...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.