Elicit Emotions: Using Writing as a Marketing Tool
If you want to be able to earn a lot of money with your marketing, writing (in the majority of cases) is going to be very essential to you.
You are going to have to learn how to appeal to prospect’s emotions (remember – most people buy due to emotion, not logic) so that you can really prove your point as to why your product or service is so beneficial.
You may be wondering, what kinds of emotions cause customers to get itchy hands and pull out their wallets? That’s the real question for people who want to take advantage of this technique.