When multi-national energy and petrochemicals company Shell launched their “What Drives You?” Campaign three years ago, the company re-launched its image to the public with a two-level campaign touching on human “passion” and the secret behind “smooth driving” for an automobile. The campaign was such a success that it increased not only sales for the company...
If you think providing people with what they want guarantees your success, you better make room to reconsider that thought as it’s only half the truth. In the book The Secret of Selling Harry Browne preaches: “The mistake most individuals make is in using their own values to determine what other people want. The individual who succeeds will be the one who provides people with what they want...
Despite the thousands of books published on truly successful sales practices, there are still a lot of companies who employ a culture of aggressiveness for their sales people. By aggressive, I mean highly talkative, manipulative, emotion-free salesmen out to get your money no matter what. YUCK! I don’t know about you, but I HATE pushy sales folk. I tried telemarketing once. Cold calling. Once...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.