TagMarketing Strategy

7 Ways Transparency Can Benefit Your Business


This is a guest post by James Adams, on just why transparency is such a big “deal” these days, and why it can be good for your business.  As someone who strives to be pretty transparent myself, I felt as a BGB reader you’d likely appreciate the post and perhaps even have some insight yourself on how transparency has helped you in your own entrepreneurial journey. If so...

Universal Laws of Good Copywriting Part 1


Learning how to write a sales letter can be extremely difficult. It seems as if everyone has an opinion on how to write copy, and many of those opinions contradict each other – even amongst top copywriters. That being said, there are some universal copywriting “laws” that will be the same for everyone. We’re going to go over a few of those fundamentals, as well as how you can use them to your...


Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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