In a Web 2.0 society, personal branding is intrinsically linked to the Internet, especially when it comes to personal websites and social media profiles. As the face of your business or service, it makes good marketing sense to build an authentic, personal relationship with your audience. However, when doing so, you need to keep in mind that you’re giving out information to a lot of people...
Thought to Ponder- What Does Your Blog Say About You?
This is a guest post by Steve, regarding how important a role a blog can play in the success of your company. And as a blogger and entrepreneur myself, my blog is a huge part of the impact I make on potential clients every day… so this is me, giving this post a huge thumbs up! More and more businesses now understand the importance of a blog to their company. A quick scan across business...
Building Your Personal Brand As A Freelancer
As a freelancer you are the ‘Big Cheese’ when it comes to your business. You are ‘Head Honcho’ and your brand is YOU. So it’s important to keep that in mind when going into business for yourself. * You are responsible for the world’s perception of you and your services. * You are responsible for marketing yourself and creating a name for yourself. * You are responsible for following-up on leads...