Photo by DerrickT One of the biggest mistakes people make when writing web copy and trying to make a sale is making things sound more complicated than they really are. Don’t say something like “Your order qualifies for complementary shipping when you spend $50 before December 1” when you could say “Free Shipping on Orders of $50 Until December 1st” Making things...
Headlines are tough. They are also one of the most important parts of your sales copy. They are what will draw the interest of your reader, and either keep them reading, or keep them moving on. Learning to craft your own great headline isn’t rocket science, but it may take a bit of practice. Here is a short report I have been given permission to distribute with a quick exercise on...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.