If you catch the attention of the reader in the first paragraph of your sales letter, your reader will most likely read through to the second paragraph. And if you have convinced him to read on by your first paragraph, the more your second paragraph will be convincing because by now your reader will believe he has a need for your product or service because you’ve suggested that the product that...
Universal Laws of Good Copywriting Part 1
Learning how to write a sales letter can be extremely difficult. It seems as if everyone has an opinion on how to write copy, and many of those opinions contradict each other – even amongst top copywriters. That being said, there are some universal copywriting “laws” that will be the same for everyone. We’re going to go over a few of those fundamentals, as well as how you can use them to your...