Selling in person is a lot easier than selling in print, because you can use your personality, body language, and tone of voice to convince someone to buy from you. When you’re trying to sell goods and services in print, you lose all of these advantages. Your marketing materials must be very clear, because you only get one chance to make a good impression. If your ad is confusing...
Last time, I talked about creating bullets, and having an end goal in mind with each one. Each one should move you closer to the close, and if it doesn’t, scrap it. I said that one purpose of a bullet could be to sell something, and another purpose could be to perform a bit of voo-doo and take the prospect out of one mindset and plunk them into another mindset. Now, for today, another...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.