AuthorEditor

Guest Post: Bootstrapping on Steroids- Build an Internet, Technology or Software Company for Zero Dollars Part 2

By Editor

In Biz and Marketing

4 Min Read

G

This is the Part 2 of a 3 part series, courtesy of Alex Genadinik. Part 1 can be found here. Introducing: Guest blogger and fellow Tweep Alex. Alex has a background in software engineering and is currently focused on building semantic systems for the business world. He is the founder of Semantic Valley, a web 3.0 start-up specializing in creating taxonomy and ontology based products. Their alpha...

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Universal Laws of Good Copywriting Part 3

By Editor

In Copy and Messaging

3 Min Read

U

If you’ve been following along, you will see that we’re now on Part 3 in this “Copywriting Rules” series of articles. Throughout these articles, we’ve gone through several important copywriting rules. To reiterate, these rules were: * Set out writing to one person. * Use your prospect’s language. * Use emotion. * Time’s ticking, make sure you keep their attention. * Make the copy visually...

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Guest Post: Bootstrapping on Steroids- Build an Internet, Technology or Software Company for Zero Dollars Part 1

By Editor

In Biz and Marketing

4 Min Read

G

This is the beginning of a 3 part series, courtesy of Alex Genadinik. Introducing: Guest blogger and fellow Tweep Alex. Alex has a background in software engineering and is currently focused on building semantic systems for the business world. He is the founder of Semantic Valley, a web 3.0 start-up specializing in creating taxonomy and ontology based products. Their alpha-stage demo of a...

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Universal Laws of Good Copywriting Part 2

By Editor

In Copy and Messaging

3 Min Read

U

In Part 1 of this series, we went over some important copywriting “rules” to follow in order to have the best possible copywriting material. To refresh your memory, these rules were: * Set out writing to one person. * Use your prospect’s language. * Use emotion. In this article, I'm going to go through and give you even more tips you can use to make the most compelling sales material possible...

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Psychology of a Sales Letter

By Editor

In Copy and Messaging

3 Min Read

P

If you catch the attention of the reader in the first paragraph of your sales letter, your reader will most likely read through to the second paragraph. And if you have convinced him to read on by your first paragraph, the more your second paragraph will be convincing because by now your reader will believe he has a need for your product or service because you’ve suggested that the product that...

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Universal Laws of Good Copywriting Part 1

By Editor

In Copy and Messaging

3 Min Read

U

Learning how to write a sales letter can be extremely difficult. It seems as if everyone has an opinion on how to write copy, and many of those opinions contradict each other – even amongst top copywriters. That being said, there are some universal copywriting “laws” that will be the same for everyone. We’re going to go over a few of those fundamentals, as well as how you can use them to your...

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Elicit Emotions: Using Writing as a Marketing Tool

By Editor

In Copy and Messaging

3 Min Read

E

If you want to be able to earn a lot of money with your marketing, writing (in the majority of cases) is going to be very essential to you. You are going to have to learn how to appeal to prospect’s emotions (remember – most people buy due to emotion, not logic) so that you can really prove your point as to why your product or service is so beneficial. You may be wondering, what kinds of emotions...

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Helpful Copywriting Tips: World-Class Copywriter Responsibilites

By Editor

In Copy and Messaging

3 Min Read

H

The term “copywriter” is a pretty broad one, and covers a lot of different areas. One copywriter can solely write direct mail, while another can do online sales letters, press releases, auto-responder copy, or a combination of all 3. Even if you know the type of sales material you want your copywriter to come up with, the lines can even be fuzzy from there. In this article, we’re going to discuss...

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Hiring a Freelance Writer- Where to Look

By Editor

In Copy and Messaging

3 Min Read

H

Can a great writer be an asset to any business? Of course he or she can! Good writers can be great helpers, especially to small businesses that equate time and money to the survival of their business. There are a number of situations in which you might need a writer. Some of these would include if you are not a good writer, if you need a technical writer to do a specific job, or if you are too...

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What are Your Promises to Yourself in 2010?

By Editor

In Mindset and Inspiration

2 Min Read

W

It's almost time for Santa! And the New Year is quickly approaching. So I'm curious as to your plans on making 2010 your best year ever. Have you thought about it? Typically, the New Year is a time for resolutions and promises to yourself to make more money, lose more weight, or spend more time on yourself, etc. Resolutions are great! Unfortunately they usually don't last very long. So my...

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