Ever heard the old saying, “No one cares how much you know, until they know how much you care”? Rarely have more truer words been spoken! 🙂 So how do you go about showing people you care and still promote your business or product at the same time? One of the best ways to show someone that you care about their well-being is to teach them about what you do. Instead of billing yourself...
If you think providing people with what they want guarantees your success, you better make room to reconsider that thought as it’s only half the truth. In the book The Secret of Selling Harry Browne preaches: “The mistake most individuals make is in using their own values to determine what other people want. The individual who succeeds will be the one who provides people with what they want...
Not all sales prospects are created equal. There are actually several types of prospects, so it’s important to know how to market to each of them. The first type of prospect is the one who needs to be convinced that your products or services are needed. The second type is the kind who has already decided not to hire you and needs to be talked out of the decision. There is also a third...
Despite the thousands of books published on truly successful sales practices, there are still a lot of companies who employ a culture of aggressiveness for their sales people. By aggressive, I mean highly talkative, manipulative, emotion-free salesmen out to get your money no matter what. YUCK! I don’t know about you, but I HATE pushy sales folk. I tried telemarketing once. Cold calling. Once...
The number one obstacle I often face when selling something is the need a person has for that which I’m selling at the moment. I have found out, over time, that even though a person has a need for it, the probability of a sale isn’t guaranteed. I’ve realized that no matter how beneficial a product is for that person, how convenient my payment schemes are, and how much a value it...
There are a number of reasons why so many businesses fail in their marketing efforts. But it mostly boils down to using bad or ineffective copy in their campaign’s and/or not knowing WHERE exactly to focus their marketing efforts for the maximum ROI. Preventing such a disaster from happening to your own company is fairly straightforward. If you have the resources, consider hiring a business...
OK, so yesterday in part 1, we discussed the first two crucial keys to success in any areas of your life, not just business or copy writing. Those were modeling successful people and gaining control of your time. These next two final keys are mostly relevant to just business for the most part, although I am sure there is a way you can mold the concepts to fit the rest of your life as well if...
Photo by ul_Marga I recently read an article on the 4 keys that are crucial to being a successful copy writer. However, as I read, I could also see how these steps can be applied to ANY business, and two of them I feel can be applied to your life over all. So let’s start with the first key that I feel can be applied not only copy writing, but business and your life as well. 1.Monkey see...
Last time, I talked about creating bullets, and having an end goal in mind with each one. Each one should move you closer to the close, and if it doesn’t, scrap it. I said that one purpose of a bullet could be to sell something, and another purpose could be to perform a bit of voo-doo and take the prospect out of one mindset and plunk them into another mindset. Now, for today, another...
As in life, everything you do in your business or sales strategy should have a purpose. Doing anything without an end goal in mind is essentially just spinning your wheels and wasting your time. When you know why you are doing something, suddenly whatever it is you are doing takes on a whole new connotation. There is a REASON behind your actions, and a method to your madness. Remember, end goal...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.