I don’t know about you, but I firmly believe music holds power. A lot of power. I’m a faith kind of girl, so in particular I believe worship music holds extreme power, but all types of music can be powerful when it comes to bringing to mind memories of days gone by, or uniting a group of people in a way that only music can. Music can also be powerful in business and branding. How many...
Open for biz but not quite sure how to get the word out? Many businesses utilize signage such as banners to capture the attention wandering eyes. Banners can be used for announcements, to promote products, and even just to look cool and raise awareness of your company’s name in the minds and hearts of onlookers. Signage can at times be an important method of promoting a business. This is...
It’s no great business secret that sales and marketing departments are often at odds with one another. The problem usually starts with the idea that marketing and sales are needed at different points of the customer purchasing cycle. This attitude that “we’re only responsible for our portion of the cycle” creates the feeling of being on two separate teams. Management needs...
In the biz world, Windows crushed Apple to become the preferred operating system for the office. (Seriously, I ADORE my Macbook. This twisted little reality I shall never understand. Just sayin’.) So just what was Window’s evil little plan to achieve such technological world domination? Deceptively simple really. They did it by granting other manufacturers access to their operating...
Whoever has ever said freelancing is “easy” should be strung up by their toes and dangled over a balcony somewhere, mouth stuffed with oversized gooey marsh mallows to muffle the screams. (I know, I have weird notions of torture.) Those individuals clearly don’t know Jack. (Or even Jill for that matter.) Seriously though, freelancing isn’t as easy as it may sound. It’s not “Oh lemme just hang...
Time to revisit some basics. I think it’s good to do that on occasion, don’t you? Frankly I think everyone should make a point to do it, at least every other month or so, myself included. It can be easy to get lost in the day to day of running your business, and find you’re glossing over the basics or missing them altogether, either because you think you already have them...
Maybe exhibition shows are right for you and your biz, maybe they aren’t. Only you can know that. However if you have decided to dip your toes in the water and exhibit at a show for the first time, you need to know you’re probably not the only biz thinking along those same lines. Exhibitions and trade shows present a wealth of opportunities to promote your brand, products, and...
Twitter, Facebook, and LinkedIn, in my admittedly humble opinion, have always been the social media platforms that I get the most mileage out of. And out of all the ones I would probably deem “most useful” in a customer service type capacity, I would have to probably dub Twitter the winner. Apparently other businesses agree with me. There are quite a few big brands that have...
While I’m certainly no expert, I’ve recently been reading up on POP displays and potentially using them in your brand strategy. You can walk into just about any Walmart, Winn Dixie, or <insert retail store of choice here> and find yourself exposed to what’s called a point of purchase display, whether you realized what you were looking at or not. According to BrandingStrategyInsider.com, a...
Imagine enjoying a morning run on the local trail and seeing a neat 3-D art stenciling of a wooden bridge over a gaping cliff right on the path. Like, woah. Where’d that come from? Now, imagine people having fun with it, pretending to walk over it, snapping pics, and sharing it on social media outlets with their pals, just because it was so cool and different, totally unexpected. Now...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.