This is a guest post courtesy of Christian Muller on three big potential risks that can often go hand in hand with a rebranding effort. While it’s not impossible to do successfully, it’s also not always easy. In fact I’d even go so far as to propose it’s never easy! But if you keep in mind these brief tips from Christian, you can increase your odds of a successful attempt...
This is a guest post by an old buddy named Nick Thacker. Since I’m all about leverage and teaching yourself to work smarter (not harder) I thought this was a great fit for BGB readers. And since this blog is about biz and branding… well how could I resist?! So cop a squat, whip out your granny glasses, and get to readin’. And when you’re done, be sure to drop a thought in...
This is a guest post contributed by Michael Alexis from WriterViews. He breaks down a recent interview with Ana Hoffman of TrafficGenerationCafe into 6 simple steps to becoming what’s commonly dubbed an “authority blogger”. I have lots of respect for Ana as a fellow blogger, so I felt compelled to share this wealth of information with you, my dear readers. (I know, I’m...
This is a guest post from Stephanie on intangible benefits, and how you can use them to inspire customer interest and loyalty with your brand. Granted it’s not always easy to pinpoint those intangibles (meh… maybe that’s why they are called intangible!) but once you do you can learn to highlight and use them to your business advantage. People are rarely interested in a play-by...
This is a guest post by a chap named Devin Anderson. And get your mind out of the gutter people! 😉 I know you went there! This is actually quite an informative read on making yourself prominent in the Google SERPS for your name. Hopefully I don’t have to tell you how valuable that can be. I’d appreciate if you’d make him feel welcome in the comments below and drop any questions...
Howdy BGB’ers.. this is a guest post by Christian Arno on a topic not yet covered on BGB… international branding. I’ll be honest and say it wasn’t something I was thinking of when I started BGB and it’s possible it’s not something you’ve thought of either when branding your business. However he nailed home some important points, so read and implement if...
Howdy BGB’ers… long time, no talk-y. Sorry about that, Dad died, been moving and packing/unpacking, plus dealing with sickliness on top of it all… you know how it is! You know I still love you though, and I will be back full force sometime in the near future… still just trying to get settled at the moment. Thankfully I have awesome readers who feel compelled to...
Hey BGB’ers! Thanks for your patience during this hard time in my life right now. I’m slowly getting realigned after my dad’s death, but there has been a lot of stuff that went along with it outside of the emotional aspects I’ve had to deal with, so I’ve been pretty stupid busy. I expect to continue to be pretty busy right up until mid-September at the earliest...
This is a guest post from Cale on 8 different ways you can promote your online brand that are slightly left field from the traditional route. I especially like the idea of sponsoring a UFC fighter! How about you? Let us know in the comments section below. 🙂 I’ve seen endless articles on how to write, promote and improve websites and frankly I am sick of it – it’s been done to death. I want...
This is a guest post by a dear member ‘o my tribe and BGB contributor Kazia. Please note, while I myself have multiple Twitter accounts I can’t argue with her logic! I find the bulk of my tweeting and activity is on my BGB account, and very little action happens on the other two! So read, learn, and implement grasshoppers… some good shite here. Oh and be sure to make her feel...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.