Photo by DerrickT One of the biggest mistakes people make when writing web copy and trying to make a sale is making things sound more complicated than they really are. Don’t say something like “Your order qualifies for complementary shipping when you spend $50 before December 1” when you could say “Free Shipping on Orders of $50 Until December 1st” Making things...
What you say can make or break your sale. Communication is still the key to succeeding in the sales world. No, you don’t have to use flashy verbiage. You just have to converse like you would with a friend or relative but in a professional tone and manner. This keeps them from being on the defense or the feeling that you’re just out to get their money. Having the right approach for...
Selling in person is a lot easier than selling in print, because you can use your personality, body language, and tone of voice to convince someone to buy from you. When you’re trying to sell goods and services in print, you lose all of these advantages. Your marketing materials must be very clear, because you only get one chance to make a good impression. If your ad is confusing...
There are a number of reasons why so many businesses fail in their marketing efforts. But it mostly boils down to using bad or ineffective copy in their campaign’s and/or not knowing WHERE exactly to focus their marketing efforts for the maximum ROI. Preventing such a disaster from happening to your own company is fairly straightforward. If you have the resources, consider hiring a business...
OK, so yesterday in part 1, we discussed the first two crucial keys to success in any areas of your life, not just business or copy writing. Those were modeling successful people and gaining control of your time. These next two final keys are mostly relevant to just business for the most part, although I am sure there is a way you can mold the concepts to fit the rest of your life as well if...
Photo by ul_Marga I recently read an article on the 4 keys that are crucial to being a successful copy writer. However, as I read, I could also see how these steps can be applied to ANY business, and two of them I feel can be applied to your life over all. So let’s start with the first key that I feel can be applied not only copy writing, but business and your life as well. 1.Monkey see...
Last time, I talked about creating bullets, and having an end goal in mind with each one. Each one should move you closer to the close, and if it doesn’t, scrap it. I said that one purpose of a bullet could be to sell something, and another purpose could be to perform a bit of voo-doo and take the prospect out of one mindset and plunk them into another mindset. Now, for today, another...
As in life, everything you do in your business or sales strategy should have a purpose. Doing anything without an end goal in mind is essentially just spinning your wheels and wasting your time. When you know why you are doing something, suddenly whatever it is you are doing takes on a whole new connotation. There is a REASON behind your actions, and a method to your madness. Remember, end goal...
Whether writing a sales letter, or making a presentation, you should always pay attention to what you are leaving your prospect with. The aftertaste of doing business with you. The bottom line in snagging a life long customer and not just a one off is to leave them feeling like you care about them and their success or quality of life. If they feel like the only thing you care about is making the...
Work the Backend Once you have a winner, it’s time to roll it out! First, get your auto responders in place. It’s good to get 8-10 ready and queued up. Since you know you have a winner, spend some time to really give them “your best”. Ideally, you want to do three things with your auto responder – first you want them to use the information you gave them in your report. The idea is...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.