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Safeguards Necessary Before You Build a Personal Brand

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In a Web 2.0 society, personal branding is intrinsically linked to the Internet, especially when it comes to personal websites and social media profiles. As the face of your business or service, it makes good marketing sense to build an authentic, personal relationship with your audience. However, when doing so, you need to keep in mind that you’re giving out information to a lot of people...

#BGB #Infographic: 10 Basics to an Effective and Successful Website

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It is the age of the Internet, and every business – established or start-up – needs to have an online presence that makes it easier for customers to know more about its products and services. But does that mean just any old website will do? Um… no. Definitely not. AddPeople, a popular Internet Marketing agency in the United Kingdom, recently published this enlightening infographic...

Focusing on the Human: How to Humanize Your Brand Online

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This is a guest post courtesy of Ana Silva. We are moving towards a future that values real human qualities in brands and big corporations. In today’s world, customers are increasingly turning to brands that they can really believe in and trust, building relationships and extending communication channels. Breaking down corporate barriers and humanizing your brand is the best way of developing and...

#BGB Infographic- Using Social Media as a Marketing Tool

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With social media emerging as one of the most powerful marketing tools that we have today, more and more companies are taking to Facebook and Twitter to increase their fan base and improve brand loyalty.   The below infographic from Maximillion shows us how event managers use social media networks to promote their events, but it also has some valuable tips for all budding entrepreneurs...

How to Integrate Your Brand into Your Office Design

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Whether you work from home or commute to an office, odds are you spend a sizable chunk of your valuable time in your workspace. I should know, I spend an inordinate amount of time in mine. Mine also happens to be my bedroom, so there is that. That being said, decorating your office can have more of an impact than you think, both on you personally as well as your staff, clients and potential...

A Sing-Along Year: The Catchiest Jingles of 2014

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I don’t know about you, but I firmly believe music holds power. A lot of power. I’m a faith kind of girl, so in particular I believe worship music holds extreme power, but all types of music can be powerful when it comes to bringing to mind memories of days gone by, or uniting a group of people in a way that only music can. Music can also be powerful in business and branding. How many...

Signage in Business: Effective Tips for Quality Designs

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Open for biz but not quite sure how to get the word out? Many businesses utilize signage such as banners to capture the attention wandering eyes. Banners can be used for announcements, to promote products, and even just to look cool and raise awareness of your company’s name in the minds and hearts of onlookers. Signage can at times be an important method of promoting a business. This is...

‘Smarketing’ Harmonizes Sales & Marketing Departments

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It’s no great business secret that sales and marketing departments are often at odds with one another. The problem usually starts with the idea that marketing and sales are needed at different points of the customer purchasing cycle. This attitude that “we’re only responsible for our portion of the cycle” creates the feeling of being on two separate teams. Management needs...

#Entrepreneurs: Which Mobile Phone Is Best for Biz?

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In the biz world, Windows crushed Apple to become the preferred operating system for the office. (Seriously, I ADORE my Macbook. This twisted little reality I shall never understand. Just sayin’.) So just what was Window’s evil little plan to achieve such technological world domination? Deceptively simple really. They did it by granting other manufacturers access to their operating...

#BGB Tutorial: 4 Freelance Blunders to Make You Go Woops! Or DUH. (You pick.)

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Whoever has ever said freelancing is “easy” should be strung up by their toes and dangled over a balcony somewhere, mouth stuffed with oversized gooey marsh mallows to muffle the screams. (I know, I have weird notions of torture.)  Those individuals clearly don’t know Jack. (Or even Jill for that matter.) Seriously though, freelancing isn’t as easy as it may sound. It’s not “Oh lemme just hang...

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Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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