Our global economy can be a double-edged sword for small business owners. Sure, it’s amazing to be able to reach customers all over the world with the stroke of a key and a click of a mouse, but it also means that your competition has grown exponentially. Our international market makes for international competition, so now you are competing for the same customers as other businesses in your...
Your business is running smoothly and you’re past the beginning stages. You have those parts down, but now you want to turn your small company into a recognizable brand. While it may seem complicated, it doesn’t have to be. Here are four realistic steps to create a high-quality brand. Determine Your Brand Values If you haven’t created a business plan yet, now is the time. You...
In your business, that is. Don’t go targeting them for something crazy, like a whack upside the head or anything. 😉 But, I digress. Onward, dear reader. Expectations have changed. While older generations tended to pick a brand and stick with it for years — maybe decades — today’s customers are much more fickle. This presents two new realities. On the negative side, it can mean that...
If you have landed on this page, don’t feel offended. I’m not really calling you a dummy, the basic idea is that this post is meant for complete newbies who are just getting started blogging and are just learning about concepts such as SEO. But, let’s first begin with the most rudimentary explanation of how SEO works. Have you ever wondered how Google determines which site comes...
The holiday shopping season is the prime time of year to offer incentives that attract new customers and turn existing customers into loyal ones. In other words, this season is an opportunity to capitalize on the tradition of gift-giving and recruit those shoppers into returning customers who strongly connect to your brand. But growing brand engagement, retention and long-term loyalty is a...
So you’re ready to win more customers? We’ve all been there. You know those ugly moments when converting website visitors into customers seems like an uphill task. “It’s easier to persuade people by moving their brains than by appealing to their feelings” says Daniel H. Pink in his book, “To Sell Is Human.” God’s truth. You should always remember that consumers and prospects primarily use...
Black Friday may have lost a bit of cash due to escalating e-commerce sales, but the holiday still remains one of the biggest sales days of the year. This year, Black Friday is expected to generate $9.2 billion in sales, representing a 10 percent drop from last year. However, online sales are expected to balloon by 13 percent to $3 billion in sales and make up for this loss. In fact, Amazon began...
By the team at bigrockcoupon.in. When it comes to marketing, new entrepreneurs are often at a loss as to where to begin. Since there are numerous marketing strategies that one can use to promote their product or service, most entrepreneurs are often overwhelmed, making it difficult for them to focus on any one marketing tactic. However, what not many entrepreneurs may be aware of is that eBooks...
How do consumers make decisions on which services or products to purchase? According to Nielsen, 84 percent of consumers say they either completely or somewhat trust recommendations from family, colleagues and friends about products and services. Meanwhile, research from Ogilvy, Google and TNS found consumers are 1.5 times more likely to choose brands that engage them on their passions and...
Let’s face it; event planning has never been easy for the entrepreneur. With that said, the sheer power and rapid growth of social media platforms has forever changed the way in which we all approach the event planning process. Many business owners are still getting to grips with just how beneficial the likes of Facebook and Twitter can be for their business, reputation and customer base to grow...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.