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Procrastination Assassination: Know and Beat Your Productivity Enemy

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In a nutshell, procrastination is putting off important tasks that a person should be focusing on at the moment. If you have been or are constantly behaving in this manner, you are just one of the many people with procrastination issues. The fact that there is a majority of people doing the same thing does not make it less of a problem. Being an entrepreneur or a freelancer is a difficult job to...

3 Website Mistakes You Can’t Afford to Make (Hint: Not Your Usual Suspects)

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What are the biggest mistakes you can make on your website? Is it that you don’t have a list capture mechanism? Is it that you don’t have that magical sidebar widget? Or that social sharing feature? Or the viral lock plug-in? Or that shopping cart or membership site function? What about that carousel widget? Only if it could be that simple. Only if we could solve all our website woes with a...

#BGB #Infographic: Using Social Media to Grow and Promote Your Brand

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As an entrepreneur or a solo-preneur, you’re faced with an uphill battle. You need to find a way to stand out from the rest of the people in your industry with something unique and exciting. You have this idea, a brand and a story that you want to tell the world, but how do you bring it to them? The answer is social media. Facebook, Twitter, Instagram, these platforms and more are teeming with...

#BGB Tutorials: Influencer Marketing No-No’s

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Zak Mustapha is the Man! He reached out to over two hundred bloggers, entrepreneurs, influencers and experts within their industries, and asked them one simple question: What’s the biggest mistake they’ve ever made (or seen others make) when it comes to ‘Influencer Marketing’? 217 of them responded with insights, wisdom, and nuggets of gold when it comes to smart marketing, and...

4 Content Marketing Strategies that Don’t Involve Using Your Words (Writing Words That Is)

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Nearly all B2B marketers rely on content marketing as an effective technique to promote their brands. However, 60% of them are still facing serious challenges to produce engaging content on a consistent basis. The question is: are they misunderstanding the term content? Content marketing involves much more than writing and promoting blog posts. Written content is great, especially when it’s well...

Iconic Brand Mascots That Fuel Business

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A professional sports team could survive without its mascot. After all, Mr. Met doesn’t win a World Series. But could you say the same about a well-known brand? Brands like Coca Cola and Old Spice stay in business because of their products, sure, but often it’s precisely their brand mascots that tend to keep their names in the limelight and keep people talking about their ads...

Brand Campaigns with Impact- 5 Publicity Stunts that Worked

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Sometimes, publicity stunts are necessary tools that can be used to increase the outreach of your brand. The reasoning and logic behind them are… the more attention your company or organization receives, the more supporters you will gain. It’s not necessarily poor logic either. Over the years, there have been a number of publicity stunts that have helped companies increase awareness...

Create Marketing Campaigns That Speak to the Next Generation Customer

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Whether you call them “Generation C” or you prefer to use the popular moniker “millennials,” young adults between the ages of 18 and 34 are a consumer force to be reckoned with. They have a buying power of $1.3 trillion dollars in annual spending, according to BCG. Being the first generation to grow up with the Internet, the millennial generation is more receptive to businesses that engage in two...

4 Essential Tools To Do Business Anywhere

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As a writer, there are only a few things I can’t live without when it comes to plying my trade. My Macbook with WiFi, Scrivener, and a hefty dose of morning coffee about sums it up. Honestly, I use other tools as well, but those are my do or die biggies. Especially coffee. No coffee, no workee. I know that’s not the case for everyone though, so here are a few more ideas on some of the...

Safeguards Necessary Before You Build a Personal Brand

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In a Web 2.0 society, personal branding is intrinsically linked to the Internet, especially when it comes to personal websites and social media profiles. As the face of your business or service, it makes good marketing sense to build an authentic, personal relationship with your audience. However, when doing so, you need to keep in mind that you’re giving out information to a lot of people...

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Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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Have a question? Need a quote? Feel free to reach out via my contact page, and I'll reply as soon as possible. You can also check out my new website at MyNameisCori.com for information on content retainers and portfolio links.

The best compliment that I can pay Cori is to simply say that “she gets it”.

She works extremely hard to capture the written “voice” that will define your business. Cori intuitively knows how to deliver your message in a voice that is both creative and effective. As a newly-minted small business owner, I rely heavily on both her counsel and her expertise. And on top of all of that, she’s hilarious!

Marian Rembert, VAforNonProfits.com

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