Time to revisit some basics. I think it’s good to do that on occasion, don’t you? Frankly I think everyone should make a point to do it, at least every other month or so, myself included. It can be easy to get lost in the day to day of running your business, and find you’re glossing over the basics or missing them altogether, either because you think you already have them...
Maybe exhibition shows are right for you and your biz, maybe they aren’t. Only you can know that. However if you have decided to dip your toes in the water and exhibit at a show for the first time, you need to know you’re probably not the only biz thinking along those same lines. Exhibitions and trade shows present a wealth of opportunities to promote your brand, products, and...
Twitter, Facebook, and LinkedIn, in my admittedly humble opinion, have always been the social media platforms that I get the most mileage out of. And out of all the ones I would probably deem “most useful” in a customer service type capacity, I would have to probably dub Twitter the winner. Apparently other businesses agree with me. There are quite a few big brands that have...
While I’m certainly no expert, I’ve recently been reading up on POP displays and potentially using them in your brand strategy. You can walk into just about any Walmart, Winn Dixie, or <insert retail store of choice here> and find yourself exposed to what’s called a point of purchase display, whether you realized what you were looking at or not. According to BrandingStrategyInsider.com, a...
Howdy BGB’ers. So. On average, five tweets per second contain a Vine link, according to research from tech company Unruly. Consider Vine reports more than 40 million registered users and parent company Twitter reports more than 241 million active monthly users, and you can imagine the potential reach of those six-second videos. Like, woah. YouTube gets more than 1 billion unique visitors...
Products and services may determine how customers value businesses, but those companies may never get a shot at their target clientele without an effective brand strategy. Ouch. Harsh huh. Brands have plenty of work to do in a competitive market. Not only must they establish and promote themselves to the right customers, they must do so in a way that differentiates them from competing brands...
I’d say that’s an affirmative my lovely. Your brand has gone mobile, whether you’ve taken it there or not. Or at least your clients have. So if you haven’t yet, you should probably get on it. Your clients are reading your emails, searching for your products, and viewing your website right from their phones. You need to engage on this level, and when you’re not, it...
With more than 28 million businesses licensed in the United States, according to the latest U.S. Census data, how do you get your company noticed? How do you help your brand stand out? Or more importantly, once noticed, how do you get your people to remember you? Danceupanddown,doalittlejig,wavingyourhandsaroundlikeacrazywoman,err,man? Thencollapseonthegroundinexhaustion? ::bends over and heaves...
Ya’ll have heard of Vine right? Vine my darlings, not vino. (Although a little vino at the moment wouldn’t be remiss. But I digress.) So I’ll admit I’m a slacker in the Vine department and haven’t messed with it yet. But methinks I might jump on the bandwagon, and mayhap you should too. But first let me tell you why. 😉 The growth in the number of mobile devices on...
This is a guest post courtesy of Sam Wright. This is a subject I myself hadn’t really thought of before, so I hope you find the information enlightening. Perhaps it will even spark some new and creative ideas in your own branding endeavors. Happy reading! There are many different facets brands use to reinforce their identity in a crowded market. One of the strongest is also one of the...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.