Our global economy can be a double-edged sword for small business owners. Sure, it’s amazing to be able to reach customers all over the world with the stroke of a key and a click of a mouse, but it also means that your competition has grown exponentially. Our international market makes for international competition, so now you are competing for the same customers as other businesses in your...
Let’s face it; event planning has never been easy for the entrepreneur. With that said, the sheer power and rapid growth of social media platforms has forever changed the way in which we all approach the event planning process. Many business owners are still getting to grips with just how beneficial the likes of Facebook and Twitter can be for their business, reputation and customer base to grow...
Zak Mustapha is the Man! He reached out to over two hundred bloggers, entrepreneurs, influencers and experts within their industries, and asked them one simple question: What’s the biggest mistake they’ve ever made (or seen others make) when it comes to ‘Influencer Marketing’? 217 of them responded with insights, wisdom, and nuggets of gold when it comes to smart marketing, and...
Nearly all B2B marketers rely on content marketing as an effective technique to promote their brands. However, 60% of them are still facing serious challenges to produce engaging content on a consistent basis. The question is: are they misunderstanding the term content? Content marketing involves much more than writing and promoting blog posts. Written content is great, especially when it’s well...
A professional sports team could survive without its mascot. After all, Mr. Met doesn’t win a World Series. But could you say the same about a well-known brand? Brands like Coca Cola and Old Spice stay in business because of their products, sure, but often it’s precisely their brand mascots that tend to keep their names in the limelight and keep people talking about their ads...
Sometimes, publicity stunts are necessary tools that can be used to increase the outreach of your brand. The reasoning and logic behind them are… the more attention your company or organization receives, the more supporters you will gain. It’s not necessarily poor logic either. Over the years, there have been a number of publicity stunts that have helped companies increase awareness...
As a writer, there are only a few things I can’t live without when it comes to plying my trade. My Macbook with WiFi, Scrivener, and a hefty dose of morning coffee about sums it up. Honestly, I use other tools as well, but those are my do or die biggies. Especially coffee. No coffee, no workee. I know that’s not the case for everyone though, so here are a few more ideas on some of the...
It is the age of the Internet, and every business – established or start-up – needs to have an online presence that makes it easier for customers to know more about its products and services. But does that mean just any old website will do? Um… no. Definitely not. AddPeople, a popular Internet Marketing agency in the United Kingdom, recently published this enlightening infographic...
This is a guest post courtesy of Ana Silva. We are moving towards a future that values real human qualities in brands and big corporations. In today’s world, customers are increasingly turning to brands that they can really believe in and trust, building relationships and extending communication channels. Breaking down corporate barriers and humanizing your brand is the best way of developing and...
In the biz world, Windows crushed Apple to become the preferred operating system for the office. (Seriously, I ADORE my Macbook. This twisted little reality I shall never understand. Just sayin’.) So just what was Window’s evil little plan to achieve such technological world domination? Deceptively simple really. They did it by granting other manufacturers access to their operating...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.