This is a guest post courtesy of Evan. I admit I was definitely a little taken aback when I read the title to this post and immediately thought of people like Freddy Krueger, Jason, and Marky Mark in the movie Fear… hehe. However keep a readin’ because this post just might surprise you and make you reassess your perceptions of psychopaths and whether or not it does indeed… pay...
This is a guest post courtesy of Guy Asher. Ya’ll know I’m all about injecting a little personality into your copy and messaging, and using personality to help your brand stand a step above the rest. Guy here has some interesting tips on ways you can do just that. Got ideas of your own? Feel free to share in the comments below this post. You probably describe your business a certain...
This is a guest post courtesy of Craig. The landscape of business is constantly changing, constantly evolving, and new ways of doing business continue to emerge at an almost staggering pace. However, there is one constant that you can most definitely count on to stand the test of time. It quite possibly is the most valuable asset a business can cultivate, and often times can mean the difference...
This is a guest post courtesy of Alice Jenkins. You can never have too many ideas for marketing your business. At least not in my book. hehe While one thing may work for some, something else may work for another, and the below ideas are a mix of tried and true as well some more less typical ideas than just the t-shirt and expo show schtick. Advertising and marketing is a gamble no matter how you...
OK, maybe not world domination exactly. But pretty fracken close! Women consistently launch new businesses at a rate at twice that of their male counterparts, according to The Wall Street Journal. And if you dear reader, are one of those women, you may be looking toward other business leaders to learn their secrets of success. Just make sure you’re looking to good examples! Be Savvy Run...
This is a guest post courtesy of Claire Atkinson. Dealing with insurance, (like dealing with pesky taxes or a credit card comparison for much needed start up funds) rarely invokes visions of unicorns and rainbows. Unfortunately it is still a necessary expense, and not just when it comes to your health care. Claire has graciously provided advice on the myriad options your business may or may not...
If you’re a small biz owner struggling to get your products/service and brand, you’re not alone. Every business faces this mountain at some point. Climbing that mountain can be downright discouraging when results don’t happen as quickly as you think they should. Fortunately there is no lack of creative (aaaandd not so creative) ways to get your business out there to the public and generate buzz...
We all want to be that Super Brand one day. You know, like Coca Cola and Pepsi, or McDonald’s and Burger King. These are super brands that have now become such a part of our society that we “know them”. We know the “voice” of our favorite brands. We understand that they have a personality and identity and we follow them because they reflect our “likes and beliefs” closest. These brands took...
This is a guest post courtesy of the team over at Company Folders, on what it takes to create a powerful biz presentation. I tend to avoid things with the word presentation in them myself, so I thought deferring to someone with more experience in them would be a good idea, for those of you that do erm… present stuff. Please feel free to drop any thoughts or questions in the comments below...
This is a guest post courtesy of Tim. At some point in the life span of your business, you will probably partner with someone else. Whether it’s a temporary collaboration on a single project, or a more long-term collaboration it’s important for you to play well with others, so to speak. That seems to be easier said than done sometimes. Ego can get in the way, boundaries can get...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.