Photo by DerrickT One of the biggest mistakes people make when writing web copy and trying to make a sale is making things sound more complicated than they really are. Don’t say something like “Your order qualifies for complementary shipping when you spend $50 before December 1” when you could say “Free Shipping on Orders of $50 Until December 1st” Making things...
I’ve often heard people complain about their situation in life and remarking that they don’t really have a choice about it because of this and that. I totally disagree! Everyone has a choice. People are in their situation because they choose to be. It’s a decision based on their set of values, standards, and desires, mired in the reality of what they are really capable of at the...
OK, so yesterday in part 1, we discussed the first two crucial keys to success in any areas of your life, not just business or copy writing. Those were modeling successful people and gaining control of your time. These next two final keys are mostly relevant to just business for the most part, although I am sure there is a way you can mold the concepts to fit the rest of your life as well if...
Work the Backend Once you have a winner, it’s time to roll it out! First, get your auto responders in place. It’s good to get 8-10 ready and queued up. Since you know you have a winner, spend some time to really give them “your best”. Ideally, you want to do three things with your auto responder – first you want them to use the information you gave them in your report. The idea is...
Creating a Hot Landing Page People standing around arguing about a sales page is pointless! Don’t you know that all arguments can be settled with a simple test? If you’d rather make money than argue, you should split test constantly. Take the guess work out of it as much as possible. At the same time, you don’t want to be one of those “cautious Kathy’s” who are afraid to do...
Your Offer Once you have the niche, your goal is to offer them something that appears “irresistible”, and offer it to them for free. This is what you’re going to give them in exchange for them signing up for your list via your landing page. Here’s the secret for brainstorming up an irresistible offer quickly. Remember how we selected a niche that had some decent affiliate products in...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.