Every sales professional’s goal is to get the customer to agree to purchase what they are offering. It doesn’t matter if it’s face to face, on the phone, or with ad copy. But to make sure that you are on the same page, you have to do one simple step before you can even close the deal: summarize the motivation of the client. You also may know this as defining the problem. This is the point...
Don't Be a Multi-Tasker!
OK, so I’m a multi-tasker. I admit it, ain’t no shame in my game! BUT I do realize that multitasking is NOT always beneficial to me, and sometimes it is even downright detrimental! When you have too many irons in the fire, one of them is bound to get dropped, and fling a burning arc of ashes all over your best efforts at accomplishing your goals. It’s the same thing you need to...

