Photo By Cayusa Ad copy can be 10 times more effective when you learn emotional direct response marketing tactics to trigger emotions within your prospects that prompt them to buy. That being said, here are a few tips you can use to trigger those emotions and work your prospects like a well tuned fiddle. Ethically speaking of course. 🙂 First, its a must that you do ample research. Before you can...
Selling in person is a lot easier than selling in print, because you can use your personality, body language, and tone of voice to convince someone to buy from you. When you’re trying to sell goods and services in print, you lose all of these advantages. Your marketing materials must be very clear, because you only get one chance to make a good impression. If your ad is confusing...
Every sales professional’s goal is to get the customer to agree to purchase what they are offering. It doesn’t matter if it’s face to face, on the phone, or with ad copy. But to make sure that you are on the same page, you have to do one simple step before you can even close the deal: summarize the motivation of the client. You also may know this as defining the problem. This is the point...
Ever heard the old saying, “No one cares how much you know, until they know how much you care”? Rarely have more truer words been spoken! 🙂 So how do you go about showing people you care and still promote your business or product at the same time? One of the best ways to show someone that you care about their well-being is to teach them about what you do. Instead of billing yourself...
There are a number of reasons why so many businesses fail in their marketing efforts. But it mostly boils down to using bad or ineffective copy in their campaign’s and/or not knowing WHERE exactly to focus their marketing efforts for the maximum ROI. Preventing such a disaster from happening to your own company is fairly straightforward. If you have the resources, consider hiring a business...
As in life, everything you do in your business or sales strategy should have a purpose. Doing anything without an end goal in mind is essentially just spinning your wheels and wasting your time. When you know why you are doing something, suddenly whatever it is you are doing takes on a whole new connotation. There is a REASON behind your actions, and a method to your madness. Remember, end goal...
You know, it’s funny. I never considered myself a ‘salesperson’. In fact, you would be seriously hard pressed to EVER get me on the phone, especially to sell something because I just don’t see myself as the ‘salesman’ type. I consider most salesmen to be pushy and rude for the most part. Especially when they are standing right in front of me, or yakkin’...
OK, so I’m a multi-tasker. I admit it, ain’t no shame in my game! BUT I do realize that multitasking is NOT always beneficial to me, and sometimes it is even downright detrimental! When you have too many irons in the fire, one of them is bound to get dropped, and fling a burning arc of ashes all over your best efforts at accomplishing your goals. It’s the same thing you need to...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.