Did you ever think that being “cool” was just for teenagers, wannabes and people with nothing else to do with their time? Think again. In the cutthroat world of business, there is nothing more important than projecting an aura that makes your brand sparkle from head to foot. Yes, sparkle my friend. As in being ridiculously interesting. Because in this day and age of digital technology, social...
You know, as a writer, it probably comes as no surprise to the masses that I like to read. All throughout my childhood I was always called things like “book worm” and “book nerd”. As I grew, I read voraciously. My focus back then of course was fiction; I loved the way a well-written story could take me outside of myself and send me drifting on a cloud of imagination. As I grew older I found my...
OK BGB’ers… today I’ve done something a bit different. I was feeling mildly bored with the typical blog post and decided to exercise my creative muscle a bit. I decided to use the term kick ass branding, and create a blog post from all the letters, with thoughts on how it relates to building… well… a kick ass brand. Once I was done, I realized that while this post was supposed to be about...
Ha… love that term, “brand bond”. I jacked it from this white paper I just read called Engagement of the Future. It was a bit over my head, I tend to like simple and straightforward information, and when you start talking number crunching, metrics, and acronyms my eyes start to glaze over. However I did walk away with a few of the finer points, and what struck me most was this...
So, the past few weeks have pretty much been a whirlwind of busy-nass and currently no end in sight. Between business, doctor appointments, kids driving me ‘nanas, and subbing in my kiddies elementary school in the autism unit, I feel a bit like a chicken with no head. I’m hoping it settles down in time for the holiday’s though, so say a prayer. 😉 In the mean time, Louise Steiner recently honored...
This is a recent guest post for Ana at Traffic Generation Cafe, regarding my first time experience with blog carnivals. In this post, I pretty much lay out how the whole blog carnival thing works, and how it can benefit you and drive some traffic your way. It’s gone over well, so you might want to take a peek if you’ve the time. 🙂
Recent guest post for my friend Adriana on branding for small businesses. Do take a peek and let me know your thoughts… foundational or random? Sounds kinda like that “to be or not to be?” question! lol
OK, so in the latest guest post, James discussed the importance of keyword research as a form of gathering market research or intel on what people are looking for when it comes to your content. Those thoughts spawned the thought that market research in general would be a great topic to expand upon a bit, because to put it bluntly… if you don’t know your market, you’re going to have a helluva time...
Hey BGB’ers. You might recall a little over a week ago I published a post asking for your feedback to some questions I had regarding products and services you might be interested in. I gave the post some time to percolate and for some of you to answer, and now today I’m back with some somewhat surprising (at least to me!) results! So without further ado, here’s what I asked, and what many of...
If you’re the sort of person who makes a living out of using your imagination and creativity, then you know that losing the inspiration and the drive to write can sometimes feel like the beginning of the end. It’s like death in slow motion, like drowning in a sea full of sharks, like being left home alone in the middle of a snowstorm. It’s definitely not the most fun time of your life, and it’s...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.