This is a guest post courtesy of Gareth on the value of marketing both within the online realm as well as the more traditional print media realm. Obviously both have their own unique set of pros and cons, but old school doesn’t necessarily mean old fashioned or ineffective. Please make him feel welcome and drop any thoughts in the comment section below. It’s become fashionable to dismiss...
Happy Saturday BGB’ers! Here’s a little reading snack to brighten up your weekend consumption. It’s often said that social media is an outlet for natural conversations. If that’s the case, folks complaining about customer service was just bound to happen. Call it fate. Call it destiny. Call it a regular propensity to be a douche. You can even (sometimes) call it a truly...
This guest post is courtesy of David Tucker. Blogging is fast becoming a marketing cornerstone of effective and relevant brands wanting to make an impact online and differentiate themselves from the rest of the “gen biz pop”. However every great story (or blog post, as it were) deserves a great ending, and sometimes even professional writers have, on occasion, fallen flat in that...
This is a guest post courtesy of Mr. John Miller. It’s time to get with the modern era, if you haven’t already. The business landscape is evolving and changing quickly, and brands that don’t even make the effort to keep up are going to bite the dust. Harsh? Maybe. Doesn’t make it any less true. Please share your thoughts and point of view in the comments below dorks. xo...
This is a guest post courtesy of Lior, back again to share his extensive knowledge with BGB. He currently advises to a company that created a Passbook application for following credit card charges and also works with Jive; developers of one of the best collaboration software solutions online for businesses. Keepin’ pretty busy wouldn’t you say? Please make him feel welcome in the...
This is a guest post courtesy of Alessandra (love her name!). It’s a fave sorta topic around BGB land since I am a freelance writer whose biz revolves around online content (just a smidge). Since writing is essentially BGB’s bread and buttah, feeling a bit stuck some days is pretty common. We can’t all be creative geniuses 24/7 right? Hehe Fortunately Alessandra is to the...
This is a guest post courtesy of Kirsten with tips on tackling social media complaints that can affect your business and brand in a negative way. I’m sure you all remember the Kevin Smith debacle. Wouldn’t want a repeat, now would we? Social media is today’s buzzword in the business world, and companies everywhere are eagerly jumping aboard this newest trend in online marketing. In...
Project Runway’s 10th season recently concluded after designer Dmitri Sholokhov was named the winner. Sholokhov was rewarded with a $100,000 cash prize, a technology suite valued at $50,000 and a new luxury car. He will also have his work featured in Marie Claire magazine and has the opportunity to sell an exclusive collection at the prestigious retailer Lord & Taylor. For most aspiring...
Toodles BGB’ers! Today’s guest post is brought to you courtesy of Jeremy Page, where he gives you the low-down on ways to use Facebook PPC effectively. I’ll be the first to admit I don’t know jack about PPC marketing and tend to stay away from it for that very reason. I’ve dabbled, but admittedly not very successfully! Heh. However that doesn’t mean it’s...
This is a guest post courtesy of Marketing MEANS on why it’s of paramount importance to ASK QUESTIONS of your clients and customers. Don’t assume you have all the answers, because you know what happens when you assume, right? (You make an a… OK you got it.) Call them up if you need to! Email them! Post a blog post or a survey! Just do it! M’kay? (Totally done with the...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.