I can’t tell you how many times I have made a purchase over the years, just awash in the glow of greed and the feeling that I NEEDED to buy that. I absolutely couldn’t live without it! And then, almost immediately after cashing out, I am hit with a wave of despair and regret. Aka Buyers Remorse! You know you’ve felt it too! The magic and allure of the product or merchandise...
You know, it’s funny. I never considered myself a ‘salesperson’. In fact, you would be seriously hard pressed to EVER get me on the phone, especially to sell something because I just don’t see myself as the ‘salesman’ type. I consider most salesmen to be pushy and rude for the most part. Especially when they are standing right in front of me, or yakkin’...
Whether writing a sales letter, or making a presentation, you should always pay attention to what you are leaving your prospect with. The aftertaste of doing business with you. The bottom line in snagging a life long customer and not just a one off is to leave them feeling like you care about them and their success or quality of life. If they feel like the only thing you care about is making the...
OK, so I’m a multi-tasker. I admit it, ain’t no shame in my game! BUT I do realize that multitasking is NOT always beneficial to me, and sometimes it is even downright detrimental! When you have too many irons in the fire, one of them is bound to get dropped, and fling a burning arc of ashes all over your best efforts at accomplishing your goals. It’s the same thing you need to...
Work the Backend Once you have a winner, it’s time to roll it out! First, get your auto responders in place. It’s good to get 8-10 ready and queued up. Since you know you have a winner, spend some time to really give them “your best”. Ideally, you want to do three things with your auto responder – first you want them to use the information you gave them in your report. The idea is...
Creating a Hot Landing Page People standing around arguing about a sales page is pointless! Don’t you know that all arguments can be settled with a simple test? If you’d rather make money than argue, you should split test constantly. Take the guess work out of it as much as possible. At the same time, you don’t want to be one of those “cautious Kathy’s” who are afraid to do...
Your Offer Once you have the niche, your goal is to offer them something that appears “irresistible”, and offer it to them for free. This is what you’re going to give them in exchange for them signing up for your list via your landing page. Here’s the secret for brainstorming up an irresistible offer quickly. Remember how we selected a niche that had some decent affiliate products in...
Choose Your Niche Here’s the criterion for a good niche. First, it has to have good affiliate products that you can promote. Just go to the common channels of affiliate products and see what’s out there. Check out Clickbank, Paydotcom, Commission Junction and so on. To make it easier, just concentrate on information products for now so start with Clickbank. Ideally, you want to find a niche...
What’s the most valuable thing in Internet marketing? It’s not a good product, although that can help. It’s not a killer, profit sucking sales letter. It’s not even a cool trick or technique that can get you a lot of traffic or increase your sales. It’s building a list that you have a good relationship with. Instead of having to go out and find good traffic, you can...
Headlines are tough. They are also one of the most important parts of your sales copy. They are what will draw the interest of your reader, and either keep them reading, or keep them moving on. Learning to craft your own great headline isn’t rocket science, but it may take a bit of practice. Here is a short report I have been given permission to distribute with a quick exercise on...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.