Latest stories

The Secret to the Squeeze! Part 4


Creating a Hot Landing Page People standing around arguing about a sales page is pointless! Don’t you know that all arguments can be settled with a simple test? If you’d rather make money than argue, you should split test constantly. Take the guess work out of it as much as possible. At the same time, you don’t want to be one of those “cautious Kathy’s” who are afraid to do...

The Secret to the Squeeze! Part 3


Your Offer Once you have the niche, your goal is to offer them something that appears “irresistible”, and offer it to them for free. This is what you’re going to give them in exchange for them signing up for your list via your landing page. Here’s the secret for brainstorming up an irresistible offer quickly. Remember how we selected a niche that had some decent affiliate products in...

The Secret to the Squeeze! Part 2


Choose Your Niche Here’s the criterion for a good niche. First, it has to have good affiliate products that you can promote. Just go to the common channels of affiliate products and see what’s out there. Check out Clickbank, Paydotcom, Commission Junction and so on. To make it easier, just concentrate on information products for now so start with Clickbank. Ideally, you want to find a niche...

The Secret to the Squeeze! Part 1


What’s the most valuable thing in Internet marketing? It’s not a good product, although that can help. It’s not a killer, profit sucking sales letter. It’s not even a cool trick or technique that can get you a lot of traffic or increase your sales. It’s building a list that you have a good relationship with. Instead of having to go out and find good traffic, you can...

Writing A Killer Headline


Headlines are tough. They are also one of the most important parts of your sales copy.  They are what will draw the interest of your reader, and either keep them reading, or keep them moving on.  Learning to craft your own great headline isn’t rocket science, but it may take a bit of practice. Here is a short report I have been given permission to distribute with a quick exercise on...

101 Examples of Power Transitions


Power Transitions: Here is a list of ideas that I have been given permission to post that you can add to your own swipe file. 🙂 1.What does all this mean? 2.It gets worse… 3.You’re going to love this. 4.Why? 5.Now, don’t get me wrong… 6.Here’s another thing. 7.Think I’m mistaken? 8.Now for the story: 9.So what did I do? 10.Listen: 11.Here’s an important...

Using Power Transitions to Full Advantage


Keeping a reader’s attention until the very last word on the order form can be a tricky job. However, don’t despair, because there IS an easy way to write copy that does just that. It’s extremely simple to use, so pay attention! 😉 First though, let’s go over what exactly headlines are used for so that you can understand it better. A headline is NOT designed to sell your...

Words to Avoid in Your Copy


Listed below are a list of words to avoid I have been given permission to share. Usually words like these will have a negative connotation attached to them. For example, learning implies a lot of effort, but “unearthing” implies little to no effort. Replace negative words in your copy with the alternative power words below… Teach… demonstrate, display, reveal, disclose, divulge...

Examples of Power Verbs


Here is a great list of power verbs I was given permission to post. Without Effort… automatically, accidental, intuitively, involuntary, knee jerk reaction, mechanically, naturally, reflexively, self-regulating, spontaneously, routinely, robotically, unconsciously, impulsively, posing no difficulty, easy as falling off a log, nothing to it, easy, simple, effortless, a cinch, in a relaxed...

The Beauty of Power Verbs


What are some little, easy things that can have dramatic results with your copy? When it comes to the actual writing of sales copy, here is a simple trick that can really pack a wallop! A lot of people, when writing tend to veer towards ‘flat copy‘. Who wants to read copy like that? It is boring, uninspiring, and tedious. NOT something I’d want to read for sure! Wanna know why...


Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

Get in touch

Have a question? Need a quote? Feel free to reach out via my contact page, and I'll reply as soon as possible. You can also check out my new website at for information on content retainers and portfolio links.

No testimonials found

Add a Testimonial