This is a guest post courtesy of Logan. I think you’ll find it an entertaining, interesting, and downright useful read. If you do, please help share this post and make him feel welcome in the comments below. Take it away Logan! Back in high school I wasn’t the sharpest tool in the shed. I did some pretty stupid things. Things that Johnny Knoxville would be proud of. But when I think back on...
OK so this post will be relatively short and sweet, as I’ve got a video to share with you today. (Now, now, settle down… it’s not MY video. I know, you’re so disappointed.) Actually, the video is of my gal Erika Napoletano. She recently spoke at a TedxBoulder Event and in my (hey, only sometimes!) un-humble opinion, she knocked it outta the park. In the video she talks about her own personal...
Marketing. UGH. It’s one of those words that has the fascinating effect of causing one’s lip to curl… usually in a combo of fear, dread, and mild distaste. Unfortunately it’s a necessary evil (and doesn’t have to be skeevy either), so let’s talk about how you can do it a wee bit more effectively than you might be doing it right now. Then maybe I’ll go take my own advice. Heh! While the...
This is a guest post courtesy of Georgina. Writing a great bio is a key skill to master, especially if you are using your bio to convert readers into something more, such as a subscriber or a client. However there are a crap ton of really good writers out there, that still seem to fall short in the bio department. Maybe it’s because they are writing about themselves, or maybe they are over...
This is a guest post courtesy of Amanda reviewing a tool called Brandify. Methinks your online marketing may just get a tad bit easier after reading this. 😉 In order to spread the good word that their products and services were superior to others—especially others offering the same product or service—word of mouth has long been a necessary tool for small and mid-sized businesses For instance, we...
Speaking as a woman who knows, it’s pretty common to have a million things on your plate. Women tend to take the weight of the world on their shoulders. I know I do! Add to that trying to build a new business up and your days can seem pretty daunting. Where do you start? How do you find clients? How do you increase sales? How do you create a great brand? And how do you do all of the above on a...
This is a short and sweet guest post courtesy of Lisa Hann. It’s not something we’ve discussed here on BGB before, so I thought you might find it an interesting read. Speaking the right message to the right people is vital to successful branding and effective marketing. Here at BGB I try to speak to a mix of folks because I know there is a mix of folks that read this blog. However I...
This is a guest post courtesy of Joane. As you know, branding is important for an entrepreneur, and that includes us freelance writers. These are good ideas to keep in mind before throwing up your shingle. As always, I’d love to hear your thoughts in the comments below. Are you a writer yourself? Any tips to share on branding yourself as a go-to professional? As a freelance writer, you...
This is a guest post courtesy of Patricia. In this post she discusses tablet users. Specifically, who they are, why they matter, and how to reach them! As an active iPad user myself, I can relate to the frustration users sometimes feel when attempting to visit sites not optimized for mobile type devices and easy browsing. If that sounds like your website, here’s why you should work on...
This is a guest post courtesy of Miz Jenna where she very astutely breaks down how the Oxfam charity organization uses Twitter in an extremely effective way. The result is brand recognition, organization growth, and ultimately making a difference in this world. Take a page or two from their book and apply it to your own business strategy and you might just be surprised with the results! As...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.