Sure, self-employment sounds glamorous. You envision working for yourself, ditching the grind of a J.O.B., making oodles of cash, and doing it all in just one day a week! But the reality isn’t quite so glamorous, nor is it achieved in working just one day a week. At least not when you start out at any rate! Unless you’ve had a different experience than me? If so do share! :) The reality is that...
Dear Twitterheads- Ya’ll Are Awesome!
Coffee and Convo... Let's Chat!
I created this post because, let’s face it… you really can’t get to know someone in a 140 characters or less. And that’s kind of crappy because the point of Twitter is to connect, get to know people, and build relationships! So to that end, I thought I’d post a little about me so that you can dig around and see a bit of what makes me tic.
How Can A Small Business Compete? Part 1
If you're a small biz owner struggling to make a profit, you know that competing with the big dogs is usually a no-win situation. Wal-Mart has an obvious advantage over your local ma and pop shops. The huge chain gets drastic discounts from vendors, can afford to sell for little to zero markup and makes their money based purely on volume. This applies to online businesses as well. If you are...
21 Ways to Create Engaging Web Content
If you own a website or blog, you probably already know that the bulk of your visitors have the attention span of a gnat. Unfortunately that's just the way it is. So if you are creating content, and you want them to stick around and read some of it, it's got to be engaging. So here are 21 easy ways you can spruce up your content and make it more engaging and interesting to your readers.
Universal Laws of Good Copywriting Part 4
Congratulations – you’ve made it to the final article in this series of copywriting rules. Here is Part 3 in case you missed it. By the time you’re done here, you should have an excellent idea of how to craft the best possible sales letter, using the most triggers possible. Here’s a quick refresher of what we’ve gone through so far: * Set out writing to one person. * Use your prospect’s language...
Universal Laws of Good Copywriting Part 2
In Part 1 of this series, we went over some important copywriting “rules” to follow in order to have the best possible copywriting material. To refresh your memory, these rules were: * Set out writing to one person. * Use your prospect’s language. * Use emotion. In this article, I'm going to go through and give you even more tips you can use to make the most compelling sales material possible...
Hiring a Freelance Writer- Where to Look
Can a great writer be an asset to any business? Of course he or she can! Good writers can be great helpers, especially to small businesses that equate time and money to the survival of their business. There are a number of situations in which you might need a writer. Some of these would include if you are not a good writer, if you need a technical writer to do a specific job, or if you are too...
The Power of a Single Year…
Roughly a year ago today, I was cleaning vacation homes for a living, and was lucky if I made $200 bucks in a week. I was miserable, stressed, and utterly loathed my job. Seriously, I don't know a single person who can honestly say they LIKE cleaning up after other people. Glamorous it is NOT! I was tired all the time, depressed because I never had time for me, and certain there just HAD to be a...

