This is a guest post courtesy of Kate with tips on things you might want to consider before diving headlong into a branding campaign. It’s important to have a destination in mind whenever you embark on any journey. And branding is (at least in my book) ultimately a journey of discovery, whether you are trying to build a personal brand to platform off of, or a business brand designed to...
This is a guest post courtesy of Guy Asher. Ya’ll know I’m all about injecting a little personality into your copy and messaging, and using personality to help your brand stand a step above the rest. Guy here has some interesting tips on ways you can do just that. Got ideas of your own? Feel free to share in the comments below this post. You probably describe your business a certain...
This is a guest post courtesy of Craig. The landscape of business is constantly changing, constantly evolving, and new ways of doing business continue to emerge at an almost staggering pace. However, there is one constant that you can most definitely count on to stand the test of time. It quite possibly is the most valuable asset a business can cultivate, and often times can mean the difference...
Marketing. UGH. It’s one of those words that has the fascinating effect of causing one’s lip to curl… usually in a combo of fear, dread, and mild distaste. Unfortunately it’s a necessary evil (and doesn’t have to be skeevy either), so let’s talk about how you can do it a wee bit more effectively than you might be doing it right now. Then maybe I’ll go take my own advice. Heh! While the...
Howdy BGB’ers.. this is a guest post by Christian Arno on a topic not yet covered on BGB… international branding. I’ll be honest and say it wasn’t something I was thinking of when I started BGB and it’s possible it’s not something you’ve thought of either when branding your business. However he nailed home some important points, so read and implement if...
Dork Alert: Due to some quirky techie shite, (OK fine, my admin duty #failure) the recent guest post by Jess didn’t display her bio. It’s now corrected, and you can find out even more about her at Jessilicious.com. Most people think that once you get yourself established as a “household name” you can sit back, relax and wait for clients to come a-knocking at your door, asking for...
Alright BGB’ers… I know I’ve been neglectful of you the last several days, I had bridesmaid duties to attend to… which unfortunately threw me a bit off in my schedule! (I know, I know, don’t shoot me!) Luckily dear James has come to the rescue with a guest post for me, on a topic I think is extremely important if a blog or website is part of your marketing arsenal...
This is a new guest post by our guy James Adams on some solid tips to help you establish authority within your niche. Any questions, POV, or other general hoopla is appreciated in the comments below. And keep in mind the BIG QUESTION as you read… How are YOU establishing your authority, right now within your niche? If you have been trying to jump-start your blog or web content site, then...
This is a guest post from Dan Offer regarding the age old question entrepreneurs new to online marketing face. Popular or niche? Dan breaks it down and attempts to help you make the best decision for YOU. And if you like this post, please be sure to drop your comments below. Probably the most important decision to be made when considering a home-based career as an online marketer is what...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.