Business is built on providing the products and services that people need. So why do so many create marketing, branding, and content as if their customers are robots? We’ve all seen it, the stale tag lines, monotonous blogs filled with marketing links, and websites without a human face in sight. But customers crave information that is relevant, engaging, that helps them to move forward. Imagine...
Being the boss sounds enticing, but in retrospect, most entrepreneurs would agree that it’s not the glitz and glam you may have believed it to be. True, there are perks to owning a business. You can work on something you’re passionate about, use your own visions, control the direction, and, if you succeed, you can also earn a decent living. Yet, to experience the positives of being an...
So you’ve got your brand name out there, and are seeing strong developments in your sales and following, but how long is that going to last? With constant changes in social issues, culture, technology and popular opinion, staying relevant as a brand can be difficult. One minute you may find your brand name as the subject of everyone’s chatter, and the next, it’s followed by the...
Let’s face it; the internet is currently becoming overloaded with content. From blogs to websites, there’s so much competition from around the world that it can be overwhelming and very daunting even to think that your content could shine through and become viral. But why wouldn’t it if you’ve created the right content? After all, it happens to people and businesses around the world every day...
Fifty years ago, customers had limited interactions with a brand. They might have seen a TV advert or caught a full-page colour spread in their favourite magazine, but that was it. Today, the world of marketing has changed beyond measure. Brands must navigate the tricky terrain of multiple platforms, from traditional marketing platforms such as print magazines and TV through to social media and...
Our global economy can be a double-edged sword for small business owners. Sure, it’s amazing to be able to reach customers all over the world with the stroke of a key and a click of a mouse, but it also means that your competition has grown exponentially. Our international market makes for international competition, so now you are competing for the same customers as other businesses in your...
If you have landed on this page, don’t feel offended. I’m not really calling you a dummy, the basic idea is that this post is meant for complete newbies who are just getting started blogging and are just learning about concepts such as SEO. But, let’s first begin with the most rudimentary explanation of how SEO works. Have you ever wondered how Google determines which site comes...
Black Friday may have lost a bit of cash due to escalating e-commerce sales, but the holiday still remains one of the biggest sales days of the year. This year, Black Friday is expected to generate $9.2 billion in sales, representing a 10 percent drop from last year. However, online sales are expected to balloon by 13 percent to $3 billion in sales and make up for this loss. In fact, Amazon began...
What are the biggest mistakes you can make on your website? Is it that you don’t have a list capture mechanism? Is it that you don’t have that magical sidebar widget? Or that social sharing feature? Or the viral lock plug-in? Or that shopping cart or membership site function? What about that carousel widget? Only if it could be that simple. Only if we could solve all our website woes with a...
As an entrepreneur or a solo-preneur, you’re faced with an uphill battle. You need to find a way to stand out from the rest of the people in your industry with something unique and exciting. You have this idea, a brand and a story that you want to tell the world, but how do you bring it to them? The answer is social media. Facebook, Twitter, Instagram, these platforms and more are teeming with...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.