Products and services may determine how customers value businesses, but those companies may never get a shot at their target clientele without an effective brand strategy. Ouch. Harsh huh. Brands have plenty of work to do in a competitive market. Not only must they establish and promote themselves to the right customers, they must do so in a way that differentiates them from competing brands...
This is a guest post courtesy of Akshay. (Who by the way has the coolest name on the planet.) If you have any questions, please feel free to drop them in the comments below. How does a devoted family man turn into a cold-blooded, sadistic sociopath? The transformation of Walter White into drug kingpin Heisenberg enthralled millions of viewers because no other show has so brilliantly captured such...
This is a guest post courtesy of Kate with tips on things you might want to consider before diving headlong into a branding campaign. It’s important to have a destination in mind whenever you embark on any journey. And branding is (at least in my book) ultimately a journey of discovery, whether you are trying to build a personal brand to platform off of, or a business brand designed to...
This is a guest post courtesy of Guy Asher. Ya’ll know I’m all about injecting a little personality into your copy and messaging, and using personality to help your brand stand a step above the rest. Guy here has some interesting tips on ways you can do just that. Got ideas of your own? Feel free to share in the comments below this post. You probably describe your business a certain...
This is a guest post courtesy of Craig. The landscape of business is constantly changing, constantly evolving, and new ways of doing business continue to emerge at an almost staggering pace. However, there is one constant that you can most definitely count on to stand the test of time. It quite possibly is the most valuable asset a business can cultivate, and often times can mean the difference...
This is a guest post from fellow blogger (and BGB reader!) Jess- who likes to yammer on about being irresistible and such by embracing your inner “quirk”. Luckily “quirk” doesn’t translate into jerk and she’s really quite charming. So I’m happy to have her throw her 2 cents in on BGB. Please do your verily best to make her feel welcome, so we can strong...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.