What’s the most valuable thing in Internet marketing? It’s not a good product, although that can help. It’s not a killer, profit sucking sales letter. It’s not even a cool trick or technique that can get you a lot of traffic or increase your sales. It’s building a list that you have a good relationship with. Instead of having to go out and find good traffic, you can...
Writing A Killer Headline
Headlines are tough. They are also one of the most important parts of your sales copy. They are what will draw the interest of your reader, and either keep them reading, or keep them moving on. Learning to craft your own great headline isn’t rocket science, but it may take a bit of practice. Here is a short report I have been given permission to distribute with a quick exercise on...
The Beauty of Power Verbs
What are some little, easy things that can have dramatic results with your copy? When it comes to the actual writing of sales copy, here is a simple trick that can really pack a wallop! A lot of people, when writing tend to veer towards ‘flat copy‘. Who wants to read copy like that? It is boring, uninspiring, and tedious. NOT something I’d want to read for sure! Wanna know why...
Sales Copy Exercise # 1
OK, so your sitting down at your table, trying to figure out how to come up with those all important ‘Benefits’ everyone keeps talking about for your product. Unfortunately, you’re stuck in a rut and your brain is just drawing blanks. Lucky for you, I have a quick exercise you can do that may bring you a solution! Brain Storming: First of all, think of the problems or challenges...

