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Maria’s Brand Crush and What You Can Learn from Virgin America


This is a guest post by the lovely Maria Ross of Red-Slice.com.  Consider this a follow-up to the recent- Branding Basics for Small Business- Review which I do hope you take the time to check out.  And pick up her book!  Branding Basics for Small Business- How to Create an Irresistible Brand on Any Budget … wonderful reading, and I ain’t just sayin’ it! 😉  You can check out an...

Shattering 5 Branding Myths- A Glimpse into Branding Basics for Small Business


Yesterday I published a review of Maria Ross’s sweet new book Branding Basics for Small Business- How to Create an Irresistible Brand on Any Budget .  If you missed the review you can find it here- Branding Basics for Small Business- Review. In the mean time, Maria and her publishers have graciously allowed me to post an excerpt from the book here on BGB for your reading pleasure.  In this...

Maria Ross, Branding Basics, and Tattoos for Loyalty


If you are in any sort of business at all (and I am guessing you are if you’re reading this blog) you understand just how important branding can be. Whether it’s a corporate brand such as Nike or a personal brand such as GaryVee, or a even small business brand such as your local clothing boutique… branding is a critical component when it comes to raising awareness about your company and gaining...


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