One of the biggest things people struggle with in sales is the close. And it’s even more tough to close when it’s in print and not face to face. The problem is that your close is not meant to stand alone. A good close is wrapped within your entire sales pitch, and in fact you are actually closing the entire time… it’s just done in such a way that your prospect doesn’t even realize it. You do this by focusing your attention on the value you offer and not on ‘getting paid’.
There are 3 keys you must be aware of in order to successfully close.
1. A good close is based on consent. Your prospect will not do a single thing he or she doesn’t WANT to do. I don’t care how pretty you wrap it or how slick you spin it, if they don’t want it… they don’t want it.
2. As I said before, a good close doesn’t wait until the end of the pitch. A good close is started from the word go, and is entwined within your pitch the entire time, subtly guiding your prospect in the direction you want them to go.
3. A good close involves some thought and planning. It is set up right from the start, and if you don’t take the time to do this, you are doomed to fail. Period.
If you’re not doing these things, and you are failing to close then it’s time to reassess your strategy and put these 3 keys into play. You may just be surprised with your results! 😉
Cori Padgett AKA k0zm0zs0ul
