What’s the most valuable thing in Internet marketing? It’s not a good product, although that can help. It’s not a killer, profit sucking sales letter. It’s not even a cool trick or technique that can get you a lot of traffic or increase your sales. It’s building a list that you have a good relationship with. Instead of having to go out and find good traffic, you can...
Headlines are tough. They are also one of the most important parts of your sales copy. They are what will draw the interest of your reader, and either keep them reading, or keep them moving on. Learning to craft your own great headline isn’t rocket science, but it may take a bit of practice. Here is a short report I have been given permission to distribute with a quick exercise on...
Power Transitions: Here is a list of ideas that I have been given permission to post that you can add to your own swipe file. 🙂 1.What does all this mean? 2.It gets worse… 3.You’re going to love this. 4.Why? 5.Now, don’t get me wrong… 6.Here’s another thing. 7.Think I’m mistaken? 8.Now for the story: 9.So what did I do? 10.Listen: 11.Here’s an important...
Keeping a reader’s attention until the very last word on the order form can be a tricky job. However, don’t despair, because there IS an easy way to write copy that does just that. It’s extremely simple to use, so pay attention! 😉 First though, let’s go over what exactly headlines are used for so that you can understand it better. A headline is NOT designed to sell your...
Listed below are a list of words to avoid I have been given permission to share. Usually words like these will have a negative connotation attached to them. For example, learning implies a lot of effort, but “unearthing” implies little to no effort. Replace negative words in your copy with the alternative power words below… Teach… demonstrate, display, reveal, disclose, divulge...
Here is a great list of power verbs I was given permission to post. Without Effort… automatically, accidental, intuitively, involuntary, knee jerk reaction, mechanically, naturally, reflexively, self-regulating, spontaneously, routinely, robotically, unconsciously, impulsively, posing no difficulty, easy as falling off a log, nothing to it, easy, simple, effortless, a cinch, in a relaxed...
What are some little, easy things that can have dramatic results with your copy? When it comes to the actual writing of sales copy, here is a simple trick that can really pack a wallop! A lot of people, when writing tend to veer towards ‘flat copy‘. Who wants to read copy like that? It is boring, uninspiring, and tedious. NOT something I’d want to read for sure! Wanna know why...
OK, so your sitting down at your table, trying to figure out how to come up with those all important ‘Benefits’ everyone keeps talking about for your product. Unfortunately, you’re stuck in a rut and your brain is just drawing blanks. Lucky for you, I have a quick exercise you can do that may bring you a solution! Brain Storming: First of all, think of the problems or challenges...
If you know even a little bit about sales copy you know that good copy is all about the benefits, NOT the features of the product you are trying to peddle. You need to make the prospect see what’s in it for them and how their life will be made better by your product. AKA Benefit! However, don’t just assume that your prospect will realize that what you are offering is a benefit...
Writing good copy ain’t always an easy task. Some folks manage to do it reasonably well, and some folks manage to mangle it beyond repair. The problem a lot of people run into is trying to be ‘too creative’. Yeah, I know, TOO creative? Who KNEW there was such a thing! But alas, there is, and it happens a lot when people are trying to write sales copy. They are so focused on...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.