CategoryBranding and Image

3 Strategies to Build Credibility with Men as Female Entrepreneurs

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This is a guest post courtesy of Patrick. In short… go hard or go home. Don’t waste your time and energy succumbing to fear and a lack of confidence. More and more fearless females are entering the exciting, stimulating and challenging world of entrepreneurship. Owning your own business is tough! But the rewards are hard to beat which is why men and women alike continue to make their...

What Swallowing a 2 Inch Needle Can Teach You About Making Your Business Stand Out

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This is a guest post courtesy of Logan. I think you’ll find it an entertaining, interesting, and downright useful read. If you do, please help share this post and make him feel welcome in the comments below. Take it away Logan! Back in high school I wasn’t the sharpest tool in the shed. I did some pretty stupid things. Things that Johnny Knoxville would be proud of. But when I think back on...

On @RedheadWriting on Being Unpopular- and Why You Shouldn’t Fear It!

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OK so this post will be relatively short and sweet, as I’ve got a video to share with you today. (Now, now, settle down… it’s not MY video. I know, you’re so disappointed.) Actually, the video is of my gal Erika Napoletano. She recently spoke at a TedxBoulder Event and in my (hey, only sometimes!) un-humble opinion, she knocked it outta the park. In the video she talks about her own personal...

How Brandify Can Help You Manage Your Online Reputation

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This is a guest post courtesy of Amanda reviewing a tool called Brandify. Methinks your online marketing may just get a tad bit easier after reading this. 😉 In order to spread the good word that their products and services were superior to others—especially others offering the same product or service—word of mouth has long been a necessary tool for small and mid-sized businesses For instance, we...

Does Online Interaction Increase Brand Awareness?

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Speaking as a woman who knows, it’s pretty common to have a million things on your plate. Women tend to take the weight of the world on their shoulders. I know I do! Add to that trying to build a new business up and your days can seem pretty daunting. Where do you start? How do you find clients? How do you increase sales? How do you create a great brand? And how do you do all of the above on a...

5 Fantastic #Branding Tips for Freelance #Writers

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This is a guest post courtesy of Joane.  As you know, branding is important for an entrepreneur, and that includes us freelance writers. These are good ideas to keep in mind before throwing up your shingle. As always, I’d love to hear your thoughts in the comments below. Are you a writer yourself? Any tips to share on branding yourself as a go-to professional? As a freelance writer, you...

Extending Your Brand- The When, Why and How of Things

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This is a guest post courtesy of the lovely Lucy.  Could brand extension be for you? Keep reading and let’s find out. Please make her feel welcome in the comments below with any questions or insights of your own. Peace. Are your sales stagnant? Ready for something new for your brand? A brand extension could be just what your company needs to boost your bottom line. Here are the ins-and-outs...

Protect Your Reputation from Predators Online- Keep Your Brand Squeaky Clean

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OK really. All it takes is one disgruntled former employee, a single dissatisfied customer or a malicious competitor to mar and even ruin your company’s reputation online. (Really… why are we plagued with malicious competitors anyway? Haven’t they heard there is plenty of room for everyone?) A reputation challenge can be disastrous for your business and brand, and the damage can sometimes...

Four Ways That Oxfam Uses Twitter To Make A Difference

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This is a guest post courtesy of Miz Jenna where she very astutely breaks down how the Oxfam charity organization uses Twitter in an extremely effective way. The result is brand recognition, organization growth, and ultimately making a difference in this world.  Take a page or two from their book and apply it to your own business strategy and you might just be surprised with the results! As...

Snooki “The Brand” (The One Time Getting Drunk Has Paid Off!)

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This is a guest post contributed by Adam Powers on Miz Snook-ay Snook-ay. Why would you want to read such a post you ask? Well… barring the inevitable “BECAUSE I SAID SO” shout, I recommend you read it because you might just learn a thing or two about growing a brand. People like Snooki don’t just “fall into” fame and build loyal followers (well… at least...

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Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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The best compliment that I can pay Cori is to simply say that “she gets it”.

She works extremely hard to capture the written “voice” that will define your business. Cori intuitively knows how to deliver your message in a voice that is both creative and effective. As a newly-minted small business owner, I rely heavily on both her counsel and her expertise. And on top of all of that, she’s hilarious!

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