CategoryBranding and Image

9 Tips for Brand Consistency in Your Printed Literature

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This is a guest post by James Adams. I know I often say branding is not just about a logo, or website, or the visual materials.  That said, all those things are most definitely a part of an effective brand strategy. And James offers 9 stellar tips to help you keep that image consistent, whether you’re a small two man operation, or a company that’s experienced massive growth. Many...

Rules of Engagement- Are You Creating a “Brand Bond” with Your People?

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Ha… love that term, “brand bond”.  I jacked it from this white paper I just read called Engagement of the Future. It was a bit over my head, I tend to like simple and straightforward information, and when you start talking number crunching, metrics, and acronyms my eyes start to glaze over. However I did walk away with a few of the finer points, and what struck me most was this...

Facebook as Part of Your Influence Strategy

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It’s funny Daniel came to me with guest posts on the topic of Facebook, as I’m currently in the middle of creating a PLR report on that very topic. lol But Daniel’s post is great because influence does indeed play a huge role in the success of a business. If you’ve thoughts or comments, please don’t hesitate to drop them in the comments area below, and as always...

Be Your Own Most Valuable Brand and Sell Yourself to Anyone: 13 Essential Steps

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This a guest post written by Scott Dinsmore of ReadingForYourSuccess on 13 essentials when it comes to branding and influencing people.  Excellent reading if I do say so myself.  Be sure to drop any thoughts or feedback in the comments below, and happy reading! How would you like to never again have to worry about making money or finding a job? Obvious, I know. But we all have the ability to sell...

9 Tips to Help Establish Yourself as an Authority

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This is a new guest post by our guy James Adams on some solid tips to help you establish authority within your niche.  Any questions, POV, or other general hoopla is appreciated in the comments below.  And keep in mind the BIG QUESTION as you read… How are YOU establishing your authority, right now within your niche? If you have been trying to jump-start your blog or web content site, then...

Eminem- I’m Not Afraid to Take a Stand and Why You Shouldn’t Be Either

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I’m not afraid to take a stand… Everybody come take my hand… We’ll walk this road together, through the storm…Whatever weather, cold or warm… Just let you know that, you’re not alone…Holla if you feel that you’ve been down the same road. When it comes to business and branding, and in my book just about everything in life, we should all take a page from Eminem’s notebook...

Maria’s Brand Crush and What You Can Learn from Virgin America

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This is a guest post by the lovely Maria Ross of Red-Slice.com.  Consider this a follow-up to the recent- Branding Basics for Small Business- Review which I do hope you take the time to check out.  And pick up her book!  Branding Basics for Small Business- How to Create an Irresistible Brand on Any Budget … wonderful reading, and I ain’t just sayin’ it! 😉  You can check out an...

Shattering 5 Branding Myths- A Glimpse into Branding Basics for Small Business

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Yesterday I published a review of Maria Ross’s sweet new book Branding Basics for Small Business- How to Create an Irresistible Brand on Any Budget .  If you missed the review you can find it here- Branding Basics for Small Business- Review. In the mean time, Maria and her publishers have graciously allowed me to post an excerpt from the book here on BGB for your reading pleasure.  In this...

7 Ways Transparency Can Benefit Your Business

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This is a guest post by James Adams, on just why transparency is such a big “deal” these days, and why it can be good for your business.  As someone who strives to be pretty transparent myself, I felt as a BGB reader you’d likely appreciate the post and perhaps even have some insight yourself on how transparency has helped you in your own entrepreneurial journey. If so...

Thought to Ponder- What Does Your Blog Say About You?

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This is a guest post by Steve, regarding how important a role a blog can play in the success of your company.  And as a blogger and entrepreneur myself, my blog is a huge part of the impact I make on potential clients every day… so this is me, giving this post a huge thumbs up! More and more businesses now understand the importance of a blog to their company. A quick scan across business...

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Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.

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