If you’re a small business or providing a service, then in reality Wal-Mart is the antithesis of what you should be doing. Think about it. Wal-Mart doesn’t stay in business by providing quality services or even by keeping the customer happy.
Your biggest, brightest, most burning questions and problems regarding: Business and Entrepreneurship Smart and Effective Marketing Ad Copy and Copywriting Search Engine Optimization E-Mail Marketing and List Building Blogging/Content Development Relationship Marketing Web Content Social Media and Self-Employment Branding Increasing Revenue Delegating Creating Systems and Leverage And anything...
As in life, everything you do in your business or sales strategy should have a purpose. Doing anything without an end goal in mind is essentially just spinning your wheels and wasting your time. When you know why you are doing something, suddenly whatever it is you are doing takes on a whole new connotation. There is a REASON behind your actions, and a method to your madness. Remember, end goal...
OK, so I’m a multi-tasker. I admit it, ain’t no shame in my game! BUT I do realize that multitasking is NOT always beneficial to me, and sometimes it is even downright detrimental! When you have too many irons in the fire, one of them is bound to get dropped, and fling a burning arc of ashes all over your best efforts at accomplishing your goals. It’s the same thing you need to...
Creating a Hot Landing Page People standing around arguing about a sales page is pointless! Don’t you know that all arguments can be settled with a simple test? If you’d rather make money than argue, you should split test constantly. Take the guess work out of it as much as possible. At the same time, you don’t want to be one of those “cautious Kathy’s” who are afraid to do...
What’s the most valuable thing in Internet marketing? It’s not a good product, although that can help. It’s not a killer, profit sucking sales letter. It’s not even a cool trick or technique that can get you a lot of traffic or increase your sales. It’s building a list that you have a good relationship with. Instead of having to go out and find good traffic, you can...
Headlines are tough. They are also one of the most important parts of your sales copy. They are what will draw the interest of your reader, and either keep them reading, or keep them moving on. Learning to craft your own great headline isn’t rocket science, but it may take a bit of practice. Here is a short report I have been given permission to distribute with a quick exercise on...
Keeping a reader’s attention until the very last word on the order form can be a tricky job. However, don’t despair, because there IS an easy way to write copy that does just that. It’s extremely simple to use, so pay attention! 😉 First though, let’s go over what exactly headlines are used for so that you can understand it better. A headline is NOT designed to sell your...
Listed below are a list of words to avoid I have been given permission to share. Usually words like these will have a negative connotation attached to them. For example, learning implies a lot of effort, but “unearthing” implies little to no effort. Replace negative words in your copy with the alternative power words below… Teach… demonstrate, display, reveal, disclose, divulge...
What are some little, easy things that can have dramatic results with your copy? When it comes to the actual writing of sales copy, here is a simple trick that can really pack a wallop! A lot of people, when writing tend to veer towards ‘flat copy‘. Who wants to read copy like that? It is boring, uninspiring, and tedious. NOT something I’d want to read for sure! Wanna know why...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.