Time to revisit some basics. I think it’s good to do that on occasion, don’t you? Frankly I think everyone should make a point to do it, at least every other month or so, myself included. It can be easy to get lost in the day to day of running your business, and find you’re glossing over the basics or missing them altogether, either because you think you already have them...
Maybe exhibition shows are right for you and your biz, maybe they aren’t. Only you can know that. However if you have decided to dip your toes in the water and exhibit at a show for the first time, you need to know you’re probably not the only biz thinking along those same lines. Exhibitions and trade shows present a wealth of opportunities to promote your brand, products, and...
Twitter, Facebook, and LinkedIn, in my admittedly humble opinion, have always been the social media platforms that I get the most mileage out of. And out of all the ones I would probably deem “most useful” in a customer service type capacity, I would have to probably dub Twitter the winner. Apparently other businesses agree with me. There are quite a few big brands that have...
While I’m certainly no expert, I’ve recently been reading up on POP displays and potentially using them in your brand strategy. You can walk into just about any Walmart, Winn Dixie, or <insert retail store of choice here> and find yourself exposed to what’s called a point of purchase display, whether you realized what you were looking at or not. According to BrandingStrategyInsider.com, a...
Imagine enjoying a morning run on the local trail and seeing a neat 3-D art stenciling of a wooden bridge over a gaping cliff right on the path. Like, woah. Where’d that come from? Now, imagine people having fun with it, pretending to walk over it, snapping pics, and sharing it on social media outlets with their pals, just because it was so cool and different, totally unexpected. Now...
Disclaimer: I may or may not be slightly overtired from moving. And I may or may not have had a glass of wine very recently while doing a bit of work. OK, fine. I am and I did. Grammar police and any other police-y type peeps, don’t hate. Appreciate. Ha. OK, right… onward. So I don’t actually know what a donkey’s tickler is. I totally made that part up. hehe But really...
Howdy BGB’ers. So. On average, five tweets per second contain a Vine link, according to research from tech company Unruly. Consider Vine reports more than 40 million registered users and parent company Twitter reports more than 241 million active monthly users, and you can imagine the potential reach of those six-second videos. Like, woah. YouTube gets more than 1 billion unique visitors...
This is a handy infographic courtesy of WhoIsHostingThis.com. Obviously LinkedIn can be a valuable social platform in successful business building. But are you using it effectively? If at all? My guess is that you (like me) could stand to learn a trick or two on increasing the effectiveness of your LI efforts in the least amount of time. So keep a readin’ and let me know if you found this...
Products and services may determine how customers value businesses, but those companies may never get a shot at their target clientele without an effective brand strategy. Ouch. Harsh huh. Brands have plenty of work to do in a competitive market. Not only must they establish and promote themselves to the right customers, they must do so in a way that differentiates them from competing brands...
This is a guest post courtesy of Anny over at ThemeFuse. A little blogging edumucation for your reading pleasure. Blogging has come a long way since the term was first coined way back in 1997. A blog, a portmanteau of the words “web log” is an informal site on the Internet, where people – referred to as “bloggers” – can keep a diary of their lives or report on current events as they see them, as...
Cori (that's me!) is a wildly hire-able freelance writer as well as the creative brains and dubious brawn behind this blog you're reading right now, My Name is Cori, & Salt, Light, and Faith. Oh and you might also call her an author. Visit C.B. Stone Books for more.